Video Strategy is to make sure that your video works and achieves the aims and goals you want. Topics may include:
While most commercials and marketing videos can be considered promotional, a “promo video” is usually geared towards a time-limited or special offer. This type of video is meant to entice those hesitant to try a new product - And ultimately attract a new customer to your brand.
Commercials are everywhere! You can’t escape them. So, if you can’t beat em, join em! Today we’re talking about how to get the best audience response out of your commercials.
Regardless of where you’re posting a video - to your website, a blog, or social media - your goal is to get your visitors to click play. But what if that’s not happening? Then it’s time to consider whether you are posting on an insufficient page or if there’s something wrong with the physical look or location of your video.
Do you know the difference between your videos view count and watch rate? Are you sure? They are two of the key methods used to measure your videos performance, but are also two of the most commonly confused methods.
We’ve all heard the quote “persistence is key”, right? Well take it from us, that is not how it works with video marketing and here’s why.
So you’re finally ready to post that video you’ve been working so hard on to your social media platforms. The last thing you want is for your viewers to keep scrolling and leave all your hard work in the virtual-dust behind them.
Everyone wants to create the perfect video with exactly the right content. But, if you don’t know who your audience is, your video could still fall flat. Today we’re going to help you learn how to identify your target audience to get the most reach out of your videos.
Maybe you're not sure where to begin. Should your initial toe dip in the proverbial video pool be a product demo, a training video, a corporate announcement? What should your budget be? You likely have more questions than answers at this point, but follow these steps to start on your way to your first video.
Businesses have been adopting video more over the past several years, but few have been producing the right kind of video content to aid their marketing efforts. But what is the right kind of video? What types of video content should you be using to market your business? And is it something you’re capable of doing on your own? Lucky for you we have the answers to your burning questions.
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