Everyone wants to create the perfect video with exactly the right content. But, if you don’t know who your audience is, your video could still fall flat. In this article, we’re going to help you learn how to identify your target audience to get the most reach out of your videos.
Research, research, research! You want to really know the group of people you are trying to engage AND how they are engaging with you. Know their interests, preferences, goals, motivations. These are the things that will help you start to establish your companies buyer’s persona. Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product development, and services to the specific needs, behaviors, and concerns of different groups.
Buyer personas can be created through research, surveys, and interviews of your target audience. That includes a mix of customers, prospects, and those outside your contacts database who might align with your target audience.
The more nitty, gritty details you know about your target audience, the better. If you need some ideas on what types of questions to ask, check out HubSpot’s Free Buyer Persona template.
These are the details that are going to help you establish HOW you should be reaching out to your target audience in the most effective way. So study where your audience hangs out. Maybe it’s on your website, but it may also be on YouTube, LinkedIn, Facebook, Instagram. There are endless possibilities, which is why really focusing on those small details is what’s going to propel your video’s reach to your target audience even further.