Selecting an Interviewee
Whether it’s a testimonial, company story, or employee spotlight- the person being interviewed is essential to making the video a success. So how do you know if you’re selecting the right person to interview?
Video Strategy is to make sure that your video works and achieves the aims and goals you want. Topics may include:
- Conducting market research
- Analyzing competitors
- Presenting and developing ideas
- Creating strategic plans
- ROI
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How to Make Recruitment Videos
In any competitive industry, it’s difficult to hire and hold onto the best employees. Using video to bolster a job listing will get you more response and increase chances your hire will be a good fit. Recruitment video makes getting top talent that much easier.
Customer Spotlights
Having someone else, especially a customer, promote your business and services goes way farther than speaking highly of yourself. Customer spotlights give the perfect opportunity to positively engage yourself with customers without having to do any of the talking yourself.
Award Videos
You and your team do great things every day. Each success is an opportunity to build morale AND entice new followers through award videos.
Brand Videos
A brand video can be very similar to a Company Story, but focuses more on the mission of the company versus how it came to be. Think of this as an “About Us” video that will give viewers a sense of who you are and what you stand for.
Internal Training Videos
If you asked managers to sum up some of their most difficult tasks, you’d probably hear about “on-boarding” and “delegating.” So let’s talk about a type of video that communicates new or detailed information in a step-by-step way for the people within your organization.
Industry Videos
Showing you’re an expert in your field gives people the confidence to move forward with your business. So when you’re looking for a way to drop some knowledge - industry videos are the way to go!
Promo Videos
While most commercials and marketing videos can be considered promotional, a “promo video” is usually geared towards a time-limited or special offer. This type of video is meant to entice those hesitant to try a new product - And ultimately attract a new customer to your brand.
Online Commercials
Commercials are everywhere! You can’t escape them. So, if you can’t beat em, join em! Today we’re talking about how to get the best audience response out of your commercials.
Increasing Your Video’s Play Rate
Regardless of where you’re posting a video - to your website, a blog, or social media - your goal is to get your visitors to click play. But what if that’s not happening? Then it’s time to consider whether you are posting on an insufficient page or if there’s something wrong with the physical look or location of your video.
