While most commercials and marketing videos can be considered promotional, a “promo video” is usually geared towards a time-limited or special offer. This type of video is meant to entice those hesitant to try a new product – and ultimately attract a new customer to your brand.
What is a promo video?
A promo, or otherwise known as a promotional video, has a very similar format to a commercial. They are usually short, eye-catching ads, but unlike commercials- designed to promote an irresistible offer. They highlight special prices, sales, or coupon codes that may only be available for a limited amount of time. Sales and discounts are a great way to gain new and repeat customers. So the more people who see your promo video, the better!
Many marketing professionals believe that video content delivers better ROI than any other form of advertisement. Producing a promotional video can be a great way to increase sales and attract new customers.
At your service!
When creating a promo video, try to be as authentic and genuine as you can. The viewer should feel like your sale is a courtesy to them, not to gain new sales for yourself. Focus on the advantage your offer gives the viewer. Incorporate a clear call-to-action without coming across too salesy.
Promo videos are great, multifunctional creations to utilize across all of your social media channels. You can even take it one step further and promote them with Ad spend for maximum reach. As I said before, these videos have huge potential to gain new customers so spend some time sprucing up your caption! Intrigue them! Make your audience want to click play.
Consider putting some extra money behind the production of these types of videos. You only have a short amount of time to make a good first impression with a new audience. If you showcase a poorly produced video, they’ll likely also equate that to the work you produce and your company as a whole.
Promotional videos routinely produce great results for businesses, so if you have a new sale or promotional offer coming up- it’s definitely time to consider including a promo video in your marketing plan!