Promo Videos

While most commercials and marketing videos can be considered promotional, a “promo video” is usually geared towards a time-limited or special offer. This type of video is meant to entice those hesitant to try a new product – and ultimately attract a new customer to your brand.

What is a promo video?

A promo, or otherwise known as a promotional video, has a very similar format to a commercial. They are usually short, eye-catching ads, but unlike commercials- designed to promote an irresistible offer. They highlight special prices, sales, or coupon codes that may only be available for a limited amount of time. Sales and discounts are a great way to gain new and repeat customers. So the more people who see your promo video, the better!

Many marketing professionals believe that video content delivers better ROI than any other form of advertisement. Producing a promotional video can be a great way to increase sales and attract new customers.

At your service!

When creating a promo video, try to be as authentic and genuine as you can. The viewer should feel like your sale is a courtesy to them, not to gain new sales for yourself. Focus on the advantage your offer gives the viewer. Incorporate a clear call-to-action without coming across too salesy.

Promo videos are great, multifunctional creations to utilize across all of your social media channels. You can even take it one step further and promote them with Ad spend for maximum reach. As I said before, these videos have huge potential to gain new customers so spend some time sprucing up your caption! Intrigue them! Make your audience want to click play.

Consider putting some extra money behind the production of these types of videos. You only have a short amount of time to make a good first impression with a new audience. If you showcase a poorly produced video, they’ll likely also equate that to the work you produce and your company as a whole.

Promotional videos routinely produce great results for businesses, so if you have a new sale or promotional offer coming up- it’s definitely time to consider including a promo video in your marketing plan!


3 Types Of Business Video You Should Create

Businesses have been adopting video more over the past several years, but few have been producing the right kind of video content to aid their marketing efforts. But what is the right kind of video? What types of video content should you be using to market your business? And is it something you’re capable of doing on your own? Lucky for you we have the answers to your burning questions.

Read More

7 Steps To Your First Business Video

Maybe you’re not sure where to begin. Should your initial toe dip in the proverbial video pool be a product demo, a training video, a corporate announcement? What should your budget be? You likely have more questions than answers at this point, but follow these steps to start on your way to your first video. 

Read More

Video Production

In-person Event Production

Livestream Production