Video Strategy is to make sure that your video works and achieves the aims and goals you want. Topics may include:
- Conducting market research
- Analyzing competitors
- Presenting and developing ideas
- Creating strategic plans
- ROI
As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.
In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.
The technology world is crazily evolving making the uses for video boundless. In 2020, video will take on more uses than ever before- and who knows where we’ll be by 2030!? However, there ARE 4 video uses you’ll definitely be seeing much more of in 2020.
Interviews are one of the most multi-functional pieces of footage you can obtain. They can be used as sole video content, or put into just about any other type of video. With footage that valuable, you want to make sure every interview you’re able to do is conducted in a way that produces good, usable footage.
Whether it’s a testimonial, company story, or employee spotlight- the person being interviewed is essential to making the video a success. So how do you know if you’re selecting the right person to interview?
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In any competitive industry, it’s difficult to hire and hold onto the best employees. Using video to bolster a job listing will get you more response and increase chances your hire will be a good fit. Recruitment video makes getting top talent that much easier.
Having someone else, especially a customer, promote your business and services goes way farther than speaking highly of yourself. Customer spotlights give the perfect opportunity to positively engage yourself with customers without having to do any of the talking yourself.
You and your team do great things every day. Each success is an opportunity to build morale AND entice new followers through award videos.
A brand video can be very similar to a Company Story, but focuses more on the mission of the company versus how it came to be. Think of this as an “About Us” video that will give viewers a sense of who you are and what you stand for.
If you asked managers to sum up some of their most difficult tasks, you’d probably hear about “on-boarding” and “delegating.” So let’s talk about a type of video that communicates new or detailed information in a step-by-step way for the people within your organization.
Showing you’re an expert in your field gives people the confidence to move forward with your business. So when you’re looking for a way to drop some knowledge - industry videos are the way to go!
