How to Make Recruitment Videos

In any competitive industry, it’s difficult to hire and hold onto the best employees. Using video to bolster a job listing will get you more responses and increase the chances your hire will be a good fit. Recruitment videos make getting top talent that much easier!

Selecting Featured Employees

Recruitment videos give you the opportunity to showcase your culture and provides a first-person perspective of working for your company. Let your employees tell their own genuine stories to show what is appealing about your work environment. To choose the best employee to feature, you can do pre-interviews to help select who has a great story to tell. You may also want to include filming the pre-interview to see the employee’s comfortability in front of the camera. Aim for someone who is lively and engaging and the ideal coworker.

What to Include

Include any unique benefits that make you stand out from others in your industry. Clearly communicate the requirements of being an employee who works at your business. Don’t shy away from what makes the job hard! Setting realistic expectations including the not-so-glamorous parts of the job is what will help ensure you’re receiving good candidates.

According to CareerBuilder, online job listings that include a recruitment video get 12% more views than those without. Those listings also have a 34% higher application rate.

Where to Host Recruitment Videos

You’ll obviously use these videos on your job posting page, but you can also extend their use to LinkedIn and other social media profiles. Posting these videos on your social media will give you a further reach and allow others to share the video with people they think would be a great fit.

We recommend sharing on all available platforms to bring forward even more hidden talent and increase the chances of reaching the perfect candidate. It’s best to put some budget behind these videos so you can give the best representation of your company. You can typically use these videos repeatedly over time until the role evolves, so a small budget can go a long way.

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