Brand Videos

Brand videos can be very similar to a company story but focuses more on the mission of the company versus how it came to be. Think of this as an “about us” video that will give viewers a sense of who you are and what you stand for.

The key purpose of a brand video is to convey your brand in a natural and credible way through story. You won’t be talking about your business or trying to sell your products. You will solely be engaging your audience through an entertaining or informative story.

The story being told should strike a strong emotion in the viewer and make them want to learn more about your business. But remember, you will not be promoting your products or services, the story should promote your brand.

The 5 keys to creating a great brand video are:

  1. Engage your audience – you want to grab the viewer’s attention right away.
  2. Keep their attention – make the viewer want to continue watching the story unfold.

  3. Spotlight your brand – show how you’re making a difference.

  4. Connect with them on an emotional level – tell a great story.

  5. Inspire them to take action – even if that’s just wanting to find out more about you.

When done correctly – typically with the help of a video production company – brand videos keep your business at the forefront of people’s minds in a humanizing way.

3 Types Of Business Video You Should Create

Businesses have been adopting video more over the past several years, but few have been producing the right kind of video content to aid their marketing efforts. But what is the right kind of video? What types of video content should you be using to market your business? And is it something you’re capable of doing on your own? Lucky for you we have the answers to your burning questions.

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7 Steps To Your First Business Video

Maybe you’re not sure where to begin. Should your initial toe dip in the proverbial video pool be a product demo, a training video, a corporate announcement? What should your budget be? You likely have more questions than answers at this point, but follow these steps to start on your way to your first video. 

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