Easy, accessible information is key to having a stress-free relationship with your current customers and a huge selling point to your potential customers. FAQ videos not only help your customers but they also take the pressure off of your support staff.
At the start of any project, what do most people do? Research! Therefore, one of the best ways to reach potential customers who are searching for information related to your industry is by creating a How-to video.
So you have a potential customer who’s interested in your product but not quite sure if they are ready to buy. Then a product video may just be what you need to convert them.
Let’s say a potential customer has found you through a promotional video in the awareness stage of the video marketing funnel, you’ve gotten them excited about your product or service with an explainer video in the consideration stage of the funnel, and now you want to convert them into an actual paying customer. What do you do? Easy — Let your existing customers tell them how wonderful you are!
Regardless of where you’re posting a video - to your website, a blog, or social media - your goal is to get your visitors to click play. But what if that’s not happening? Then it’s time to consider whether you are posting on an insufficient page or if there’s something wrong with the physical look or location of your video.
5 Steps to Improve Your Events With SOPs In the fun and creative world of event planning, documenting ‘standard operating procedures' (SOPs) sounds about as dull as it gets.…
Do you know the difference between your videos view count and watch rate? Are you sure? They are two of the key methods used to measure your videos performance, but are also two of the most commonly confused methods.
We’ve all heard the quote “persistence is key”, right? Well take it from us, that is not how it works with video marketing and here’s why.
So you’re finally ready to post that video you’ve been working so hard on to your social media platforms. The last thing you want is for your viewers to keep scrolling and leave all your hard work in the virtual-dust behind them.
A great explainer video should quickly boil your product or service down to its essence, give your company credibility, and ultimately inspire your audience to make a purchasing decision.
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