Everyone wants to create the perfect video with exactly the right content. But, if you don’t know who your audience is, your video could still fall flat. Today we’re going to help you learn how to identify your target audience to get the most reach out of your videos.
The primary function of a Company Story video is to build trust with your audience by humanizing your brand. This must be a part of your video marketing strategy whether you’re a newcomer to the market or an already established player.
Using Immersive Events To Tell Your Story In today’s tech-driven world the word “immersive” often elicits visions of someone who’s wearing a VR headset and is cut off from the…
It doesn't matter if you're just getting started with video or if you're a full-blown, card-carrying, Kool-Aid™ drinking member of the video marketing club, the question will invariably come up:
“Should I be doing this in-house, or should I outsource?”
Creating Value Through Partnerships Live events can be a stressful environment. In fact, “event coordinator” often ranks among the most stressful jobs in America. Deadlines, personalities, travel, and the unknown.…
A saying we like to use around here is “Every video has a job to do.” What we mean by this is that there should be clearly defined intent behind each and every video you make. And each video should fit into one of the four stages of the video marketing funnel: Awareness, Consideration, Conversion, and Retention. But one video size does not fit all, so let’s talk about which types of video fit best, or do the best job, for each step of the customer journey.
Questioning Your Way To A Successful Event Whether spoken or unspoken, every new relationship begins with many questions. A new or fledging relationship between an event planner and an audio/visual…
Maybe you're not sure where to begin. Should your initial toe dip in the proverbial video pool be a product demo, a training video, a corporate announcement? What should your budget be? You likely have more questions than answers at this point, but follow these steps to start on your way to your first video.
Businesses have been adopting video more over the past several years, but few have been producing the right kind of video content to aid their marketing efforts. But what is the right kind of video? What types of video content should you be using to market your business? And is it something you’re capable of doing on your own? Lucky for you we have the answers to your burning questions.
AJI Media Launches New Events Division https://vimeo.com/228505118/3de4c793f2 Hi, it's Tony. I wanted to give you a quick update on what's happening here at AJI Media! As you may or may…
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