At the start of any project, what do most people do? Research! Making How-to videos one of the best ways to reach potential customers who are searching for information related to your industry.
How-to videos are one of the fastest and smartest ways to reach potential customers that may not know you exist!
A How-to video is the perfect way to answer a commonly searched question about your industry. Think about how many times you start a search with “How to…” Now think, do you only click on links from sources or companies you already know? No! You choose whichever link has the most relevant information to your question. That is exactly why these videos provide an opportunity to reach a broader network and boost SEO. And what’s even better? It’s a great way for you to highlight your products and services by using the video to provide step-by-step directions without being “salesy.”
According to Think With Google, searches related to "how to" on YouTube are growing 70% year over year. More than 100M hours of how-to content has been watched in North America so far this year.
Where should you host them?
Typically these videos will live on your website’s FAQ page and be shared on social media. However, the best home for a How-to video is on YouTube. We all know YouTube is the second largest search engine in the world, so a highly targeted How-to video that’s appropriately tagged and uses SEO best practices has the potential to reach the masses.
Best of all, How-to videos will help you just as much as they will help your customers! How? Because they can garnish new business, create evergreen content, and provide answers to customer questions without you providing the manpower.
How-to videos are a win-win for everyone!