Easy, accessible information is key to having a stress-free relationship with your current customers and a huge selling point to your potential customers.
Frequently asked question videos are a great way to educate your audience about your product or services. They cater to customers who have already purchased your product and to those who are interested in seeing what you have to offer in greater detail.
Frequently asked question videos give you the ability to answer questions before your customers have the chance to get frustrated with your product – or ultimately – you. In addition, they mutually benefit your business by freeing up the manpower that would otherwise go to answering these questions.
Use FAQ videos in the conversion and retention stages of the marketing funnel. They are also a great option for supporting your internal teams or joint venture relationships.
However, without the proper research, these videos can be a waste of your time. Look to see what questions your customers are actually asking. Check your social media, your website, and ask your staff that are talking to the customers one-on-one.
FAQ videos work well on your website and social media channels. It’s best to make these videos concise and to the point. People are there for information. Give it to them straight, no fluff! These videos will show that you prepare, stay ready, and have the tools to make your consumer’s experience as smooth as possible.