So you have a potential customer interested in your product- great! But they’re not quite sure if they are ready to buy…so what now?
A product video!
Product videos are a great way to shore up any questions your audience may have and let them know you are the perfect fit for their needs. These videos allow you to showcase exactly what your product can do and give potential customers the confidence to make a purchasing decision.
What should be included in a product video?
These videos can be in-depth or short and to the point. They are all about what your product or service is capable of and how it outshines your competitors. Highlight key features and the problem your product solves for the buyer.
Remember to think like the customer! It’s easy to become accustomed to your own products. Make sure you’re representing the product/service in a way that would make sense to a potential customer who has never used it before. A good way to test this is to use a friend or family member who isn’t familiar with the product. Ask them to review your video and then explain the functionality and/or characteristics of the product to you. This will allow you to see if there are points you need to clarify or things that need better explaining.
The quality of a product video can really help solidify your company as a leader in the industry, so you don’t want to skimp on production.
Product videos can be used on your website, social media platforms, email campaigns and they work extremely well in the e-commerce space.
If you have a great product, then it deserves a great video!