The Importance of Detailed and Defined Video Marketing Goals

Think of it this way: marketing objectives are like the foundation of a house - everything else builds atop them. When done correctly, marketing objectives provide direction for your team and offer information for executives and other decision-makers to review, support, and base decisions on.

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Read more about the article Understanding the Customer Journey: Your Complete Guide
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Understanding the Customer Journey: Your Complete Guide

As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.

In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.

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How to Define Your Target Audience & Create a Killer Content Marketing Plan

As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.

In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.

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Personalized Videos

Unwarranted emails and messages are very quickly becoming the new cold call. Every day it’s harder to get engagement from these types of messages, even if people signed up for something that justifies them. Everyone is tired of the same old, mundane marketing tactics- which is why I want to tell you about one of my personal favorite up and coming video marketing tactics that will take your interactions to the next level!

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