Tips to Improve Your Social Media Exposure

Today, to build a successful business, it is important to have a solid social media following. Using platforms like Twitter, Instagram, and Facebook help boost engagement. Also, they help reinforce your brand and improve traffic to your website and products/services.

Improving your social media engagement can be tricky, however. There are multiple platforms to post on which can be overwhelming. Also, competition is fierce and there may be a large number of similar businesses all vying for exposure. 

If you need to boost your engagement, we have listed five simple tips that anyone can follow to improve social media exposure – enjoy!

1. Create interesting and engaging content

Firstly, the social media content you post should be interesting! The reality is, that no one cares about boring generic business content. Make your posts fun. Use a mix of lighthearted but professional language. Talk about common subjects and trending topics. Give your audience a reason to want to read your social media content!

2. Respond to all comments and interactions

To build interaction you must be willing to interact. From experience, how frustrating is it, if you leave a comment or question on someone’s Instagram post, and they never reply? Don’t be that person – it shows a lack of caring from your brand.

This may be time-consuming, but reply and like everything! If your audience leaves comments, take the time to listen and respond. This helps boost engagement, but will also improve your brand image.

3. Use visual media in your posts

It is a known fact that social media posts usually perform better if they contain some type of media such as an image or video. Your audience doesn’t just want to read a wall of text – they also enjoy looking at images and multimedia content.

Try to include some form of media in each of your posts. This could be an infographic, a meme, a product photo, or even a real-life photo of your team, for example. Also, ensure that your images contain brandings such as your company logo and color schemes. You can use tools like LogoCreator to produce simple business logos and media which will ultimately help reinforce your brand identity.

4. Ask questions and include polls

To boost engagement, you want your audience to interact and respond to your posts. One of the best ways to do this is to ask questions, and include polls. Most people love to answer questions and share their opinion.

Try to make the questions relevant to your brand, but still be interesting and fun. You could also create polls for your audience to vote on. There are tools like Polltab which allow you to create shareable polls. Also, most social media platforms like Facebook and Instagram allow you to create polls in your posts.

5. Create a regular posting schedule

Finally, you must be consistent when posting. You can’t expect to boost engagement if you only post once or twice per month. This may seem like a time-consuming task, but there are an array of useful tools like Loomly and Sendible. These social media management and planning tools allow you to schedule multiple posts to save time and effort.

Ideally, you should aim to post daily on each social media platform you want to boost engagement on. This will help reinforce your brand. Also, it is viewed positively by the platforms and search engines for rankings.

Building a social media following doesn’t have to be difficult. You can easily develop your brand and improve engagement by following these simple tips. At first, you may notice only a small improvement. However, growing your audience takes time and you should see it as a long-term plan. By posting consistently, and creating engaging content with real value, you will eventually see success!

Guest blog post written by Theodore Welsh

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