Online Commercials
Commercials are everywhere! You can’t escape them. So, if you can’t beat em, join em! Today we’re talking about how to get the best audience response out of your commercials.
Let Your Customers Say It For You!
Let’s say a potential customer has found you through a promotional video in the awareness stage of the video marketing funnel, you’ve gotten them excited about your product or service with an explainer video in the consideration stage of the funnel, and now you want to convert them into an actual paying customer. What do you do? Easy — Let your existing customers tell them how wonderful you are!
Measuring Your Video’s Results
We’ve all heard the quote “persistence is key”, right? Well take it from us, that is not how it works with video marketing and here’s why.
The Explainer Video
A great explainer video should quickly boil your product or service down to its essence, give your company credibility, and ultimately inspire your audience to make a purchasing decision.
How to Identify Your Audience
Everyone wants to create the perfect video with exactly the right content. But, if you don’t know who your audience is, your video could still fall flat. Today we’re going to help you learn how to identify your target audience to get the most reach out of your videos.
Why Your Business Needs a Company Story Video
The primary function of a Company Story video is to build trust with your audience by humanizing your brand. This must be a part of your video marketing strategy whether you’re a newcomer to the market or an already established player.
In or Outsourcing Your Video Production?
It doesn't matter if you're just getting started with video or if you're a full-blown, card-carrying, Kool-Aid™ drinking member of the video marketing club, the question will invariably come up:
“Should I be doing this in-house, or should I outsource?”
