Video Analytics You Should Be Paying Attention To
Video Analytics You Should Be Paying Attention To We're all a little transparent these days. In this modern age of connectivity, our behavior and actions can be tracked and studied…
Video Strategy is to make sure that your video works and achieves the aims and goals you want. Topics may include:
- Conducting market research
- Analyzing competitors
- Presenting and developing ideas
- Creating strategic plans
- ROI
How to Create Videos Your Audience Will Want to Watch
How to Create Videos Your Audience Will Want to Watch We all know that video is the #1 online media form. From engagement, to reach, impressions, and more - video…
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How to Reach Your Audience More Effectively with Video Marketing
How to Reach Your Audience More Effectively with Video Marketing Cutting through the noise and reaching your target client or customer has never been more challenging than it is right…
The Power of Storytelling in Video Marketing
Storytelling is the foundation of communication and human connection that has evolved to include creative video technology. Video has an outstanding ability to create a personal connection and is the only form of media technology that utilizes visuals, music, sound effects, animation, and editing to enhance storytelling abilities.
How to Create Brand Awareness With Your Video Content
Want to directly impact how much business you get and how many new clients you can acquire? It’s all about brand awareness. Learn how to create brand awareness with all of your existing content and how to create new content with brand awareness in mind.
Creating Video Content in a Strategic Way
It’s no secret that creating video content can feel like a vacuum sucking up all your time and money. Having a strategic video content strategy ensures that the content you’re producing has a focused purpose with supported data. Take it from us, this will save you a ton of time and wasted effort.
Aligning Your Video Marketing and Business Goals With the Customer Journey
When it comes to running a successful company, there are two distinct "arms" that need to work in harmony: the marketing arm of the equation, and the customer arm. If you want things to grow and develop as efficiently as possible, you must establish a method for making the two work together. This means aligning your marketing goals with the customer journey.
The Importance of Detailed and Defined Video Marketing Goals
Think of it this way: marketing objectives are like the foundation of a house - everything else builds atop them. When done correctly, marketing objectives provide direction for your team and offer information for executives and other decision-makers to review, support, and base decisions on.
Tips to Improve Your Social Media Exposure
To build a successful business, it is important to have a solid social media following. If you need to boost your engagement, we have listed five simple tips that anyone can follow to improve social media exposure.
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Understanding the Customer Journey: Your Complete Guide
As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.
In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.
