Video Marketing is the use of video content to promote or inform audiences about your brand and products. Topics may include:
So you’re finally ready to post that video you’ve been working so hard on to your social media platforms. The last thing you want is for your viewers to keep scrolling and leave all your hard work in the virtual-dust behind them.
Everyone wants to create the perfect video with exactly the right content. But, if you don’t know who your audience is, your video could still fall flat. Today we’re going to help you learn how to identify your target audience to get the most reach out of your videos.
The primary function of a Company Story video is to build trust with your audience by humanizing your brand. This must be a part of your video marketing strategy whether you’re a newcomer to the market or an already established player.
A saying we like to use around here is “Every video has a job to do.” What we mean by this is that there should be clearly defined intent behind each and every video you make. And each video should fit into one of the four stages of the video marketing funnel: Awareness, Consideration, Conversion, and Retention. But one video size does not fit all, so let’s talk about which types of video fit best, or do the best job, for each step of the customer journey.
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