Video Marketing is the use of video content to promote or inform audiences about your brand and products. Topics may include:
The technology world is crazily evolving making the uses for video boundless. In 2020, video will take on more uses than ever before- and who knows where we’ll be by 2030!? However, there ARE 4 video uses you’ll definitely be seeing much more of in 2020.
There are millions and millions of videos on the internet. Heck, there’s probably a million videos JUST based on your industry alone. So how do you make YOUR video stand out among the masses? The first place you want to start is your video thumbnail!
A piece of advice you see on almost every video marketing blog is “keep it short.” Fitting the important information on your subject into a short, but clear message is tough, but it’s necessary to maximize your audience’s attention. Here are some ways to help making those short videos a little easier to produce.
Let’s say a potential customer has found you through a promotional video in the awareness stage of the video marketing funnel, you’ve gotten them excited about your product or service with an explainer video in the consideration stage of the funnel, and now you want to convert them into an actual paying customer. What do you do? Easy — Let your existing customers tell them how wonderful you are!
Regardless of where you’re posting a video - to your website, a blog, or social media - your goal is to get your visitors to click play. But what if that’s not happening? Then it’s time to consider whether you are posting on an insufficient page or if there’s something wrong with the physical look or location of your video.
Do you know the difference between your videos view count and watch rate? Are you sure? They are two of the key methods used to measure your videos performance, but are also two of the most commonly confused methods.
We’ve all heard the quote “persistence is key”, right? Well take it from us, that is not how it works with video marketing and here’s why.
So you’re finally ready to post that video you’ve been working so hard on to your social media platforms. The last thing you want is for your viewers to keep scrolling and leave all your hard work in the virtual-dust behind them.
Everyone wants to create the perfect video with exactly the right content. But, if you don’t know who your audience is, your video could still fall flat. Today we’re going to help you learn how to identify your target audience to get the most reach out of your videos.
The primary function of a Company Story video is to build trust with your audience by humanizing your brand. This must be a part of your video marketing strategy whether you’re a newcomer to the market or an already established player.
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