Video Marketing is the use of video content to promote or inform audiences about your brand and products. Topics may include:

  • Distribution of video content
  • Develop and execute a video marketing strategy
  • Optimize video content for search engines and social media platforms
  • Measure and analyze the performance of video marketing efforts
  • Stay up-to-date with the latest video marketing trends and technologies
Read more about the article How to Reach Your Audience More Effectively with Video Marketing
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How to Reach Your Audience More Effectively with Video Marketing

How to Reach Your Audience More Effectively with Video Marketing Cutting through the noise and reaching your target client or customer has never been more challenging than it is right…

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Aligning Your Video Marketing and Business Goals With the Customer Journey

When it comes to running a successful company, there are two distinct "arms" that need to work in harmony: the marketing arm of the equation, and the customer arm. If you want things to grow and develop as efficiently as possible, you must establish a method for making the two work together. This means aligning your marketing goals with the customer journey.

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The Importance of Detailed and Defined Video Marketing Goals

Think of it this way: marketing objectives are like the foundation of a house - everything else builds atop them. When done correctly, marketing objectives provide direction for your team and offer information for executives and other decision-makers to review, support, and base decisions on.

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Read more about the article Understanding the Customer Journey: Your Complete Guide
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Understanding the Customer Journey: Your Complete Guide

As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.

In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.

Continue ReadingUnderstanding the Customer Journey: Your Complete Guide

How to Define Your Target Audience & Create a Killer Content Marketing Plan

As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.

In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.

Continue ReadingHow to Define Your Target Audience & Create a Killer Content Marketing Plan