Event strategy is the overall plan of the event. It will include all tasks, from concept to wrap-up and everything in between. It should have a template or defined process for each step. Some topics may include:

  • Planning Techniques
  • Audience Engagement
  • ROI Optimization
  • Wrap up and measure event success
  • Finding the right speakers and activities
  • Logistics
  • Organizing marketing material
  • Developing event feedback surveys