Following the recent pandemic, many companies are relying on virtual and hybrid events to reach their audience. Even beyond the pandemic, it is widely accepted that virtual and hybrid events are truly the future, and are definitely here to stay. In fact, about 74% of businesses use these mediums to engage with their audience. To produce a successful live streaming event for your company, there are some basic do’s and don’ts to consider to allow for a successful event. Keep reading to find out some quick tips as well as live streaming event do’s and don’ts to make your next event a victory!
Live Streaming Event Do’s and Don’ts
Do: Consider Location
When producing a live streaming event, consider the geographic location of your participants. Depending on where your live stream is attracting viewers from, location barriers could arise such as firewalls or government regulations. Preparing in advance and knowing the location of attendees can help ensure success. Just because pre-event testing works from your location does not mean everyone will have that same experience.
Don’t: Ignore Audience’s Needs
Live events require the same thought and consideration as planning an in-person event. When planning, consider the needs of remote attendees. It is a common mistake to not give enough consideration to how the online audience can engage and interact throughout the event. To avoid mishaps, involve your event producer in the planning stages of your next live event. Be sure to consider their recommendations when it comes to designing content and staging.
Engaging your remote audience does not necessarily need to be difficult. Audience involvement can come in many shapes and forms, including online Q&As, polls, quizzes, and much more. For your company’s next workshop, meeting, or webinar, be sure to use a platform that is equipped to handle these types of audience interaction tools.
Gathering feedback from your audience after the event about which types of engagement they enjoyed can help you shape future meetings, as well. Many platforms allow you to utilize built-in dashboards which are designed to help you track your meeting metrics. This data can be helpful for continuous improvement.
Do: Plan a Rehearsal
That’s right, a rehearsal for a virtual or hybrid event is equally as critical as rehearsing for an in-person event! Even the most experienced speakers should carve out a time for a rehearsal with the technical crew, even if it’s only for the benefit of the crew. The event will run more smoothly if the crew is well-informed about your content and presentations. This will limit potential mishaps and pitfalls during the live streaming event.
Don’t: Use the Wrong Equipment
Consider the type of equipment you’ll use for your live streaming event in advance. Using a phone or laptop webcam can make your live stream seem unprofessional. Opt for professional audio, video, and lighting equipment to improve audience engagement and ensure your message is clearly received.
Implementing these simple do’s and don’ts before your next virtual or hybrid event will guarantee a successful experience for both you and your audience. If you’re looking for someone to help you through the process of launching a live streaming event, our team of experts is here for you! Reach out today!