If an event flops, it’s most likely because it wasn’t promoted well enough beforehand. One of the main attendance-boosting things you can do for an event is to create a teaser video that lives up to the hype of your event.
An event teaser is more than just showing what your event is about.
It’s about inspiring the person watching to want to attend your event. Play on your audience’s fear of missing out. Make them want to be there. Need a good way to strike up some FOMO? Show footage of a previous year of people having a great time, doing something unique to your event, or whatever it is that gets your particular audience inspired!
When creating a teaser video:
- Give important general information about the event
- Add in a call to action!
- Lead the viewers to your website or social media to get more information
It’s important to create a distribution strategy to push out event teasers. Focus on distributing in a way that will reach the right people at the right time. This might be through a combination of posts or emails. You can also reach out to past participants in advance and distribute the information around your reach-outs. Also, spread awareness through an event page! Event teasers can be extremely effective on Facebook event pages. In addition, you can gain extra attendees through the automatic reminder notifications Facebook sends to those who have simply marked ‘interested’ on the event.
Event teaser videos are a quick and incredibly effective way to generate more interest and increase registrations for your next event.