Read more about the article Understanding the Customer Journey: Your Complete Guide
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Understanding the Customer Journey: Your Complete Guide

As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.

In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.

Continue ReadingUnderstanding the Customer Journey: Your Complete Guide

How to Define Your Target Audience & Create a Killer Content Marketing Plan

As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.

In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.

Continue ReadingHow to Define Your Target Audience & Create a Killer Content Marketing Plan