Do you want to transform your online business in 2021? If the answer is yes, taking a look at your marketing strategy should be your biggest priority. After establishing a business, attracting customers requires effective marketing, which spans the entire process of selling and promoting your product or services.
Getting your marketing strategy right means your business will:
- Attract more customers through better awareness
- Stand out from competitors and offer a unique proposition
- Engage with your target audience and build rapport
- Build a strong reputation in the marketplace
- Sell more products and services and grow in size
Marketing has many functions, so it’s important to get your strategy right. If you’re looking for the best ways to do this, here are five of the best techniques:
1. Give your branding a makeover
Branding and design should be central to your marketing strategy. This will add a lot of value to your business, boost loyalty, and build a strong identity that will attract more customers.
Firstly, it’s important to determine your brand values. Then, make sure you develop branding that is consistent with these – you should aim for a clear personality that’s recognizable!
Your branding should be used in all areas of your business, including product designs and packaging, online marketing like social media, blogs, and landing pages, and offline marketing like posters, business cards, and letters.
To help you do this, there are plenty of online tools available. Some great examples include BusinessCards for designing business cards, Canva for graphic design, and WordPress for creating a website, online store or blog.
2. Do your market research
Before you start diving into marketing strategies, it’s essential to research the market. This includes looking at your biggest competitors to see what they’re doing.
The purpose of this isn’t to copy. Instead, you need to look at what the competition is offering to determine how you can differentiate your business and provide additional value.
In addition to this, make sure you thoroughly research market trends. Look through social media sites like Twitter, as well as high profile blogs, to see what’s new in the industry and what your customers’ expectations might be.
3. Get feedback from your customers
Understanding your customers’ interests, pain-points, and the challenges they face is crucial to any well-developed and effective marketing plan.
In order to do this, you need to make sure you’re asking for feedback on a regular basis. This will help you provide a great service and retain more customers in the long-term.
There are a number of ways to do this. For example, you can ask for reviews and feedback on social media, online polls, emails, blog comments, or phone calls. In some types of businesses, you can also ask for feedback in person.
Once you’ve collected and analyzed this information, you can find ways to improve your marketing to suit your audience and meet their expectations and needs.
4. Post interesting and varied content
Using a variety of high-quality, relevant content is an amazing way to reach a greater audience and keep your existing customers engaged. This is hugely important for driving sales!
Make sure your content is balanced. This means using a combination of informative posts about products, along with valuable content that’s interesting to your target audience.
Some types of content to try include blog posts, interviews, videos, images and infographics, guides, podcasts, photos, and anything else that you think would work well.
5. Focus on providing more value
Last but not least, remember to deliver value to your audience. This is the most important element of marketing, and it’s what will drive your business forward.
There are many ways to do this, but your aim should be to provide utility or entertainment to your audience. And, it should always be tailored to your ideal customer. This will make a massive difference to your chances of success!
Guest blog post written by Jayden Foley