Planning For a Video First Marketing Strategy
Planning For a Video First Marketing Strategy Did you know viewers remember more from videos compared to reading? That's because videos bring more, from tone and energy to visual and…
When Does Professionally Produced Video Make Sense?
When Does Professionally Produced Video Make Sense? Creating engaging video content, whether it’s a customer testimonial, company history, social video, blog, or other type of video content, is a fantastic…
External Training Videos
You want to make sure your customers have a great experience with your products. Part of this is making sure they understand how your products work and that’s where training videos can become your best friend.
Every Video Has A Job To Do
A saying we like to use around here is “Every video has a job to do.” What we mean by this is that there should be clearly defined intent behind each and every video you make. And each video should fit into one of the four stages of the video marketing funnel: Awareness, Consideration, Conversion, and Retention. But one video size does not fit all, so let’s talk about which types of video fit best, or do the best job, for each step of the customer journey.
