When Does Professionally Produced Video Make Sense? Creating engaging video content, whether it’s a customer testimonial, company history, social video, blog, or other type of video content, is a fantastic…
As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.
In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.
A saying we like to use around here is “Every video has a job to do.” What we mean by this is that there should be clearly defined intent behind each and every video you make. And each video should fit into one of the four stages of the video marketing funnel: Awareness, Consideration, Conversion, and Retention. But one video size does not fit all, so let’s talk about which types of video fit best, or do the best job, for each step of the customer journey.
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