Customer Journey Alignment

Read more about the article Aligning Your Video Marketing and Business Goals With the Customer Journey

Aligning Your Video Marketing and Business Goals With the Customer Journey

When it comes to running a successful company, there are two distinct "arms" that need to work in harmony: the marketing arm of the equation, and the customer arm. If you want things to grow and develop as efficiently as possible, you must establish a method for making the two work together. This means aligning your marketing goals with the customer journey.

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Read more about the article The Importance of Detailed and Defined Video Marketing Goals

The Importance of Detailed and Defined Video Marketing Goals

Think of it this way: marketing objectives are like the foundation of a house - everything else builds atop them. When done correctly, marketing objectives provide direction for your team and offer information for executives and other decision-makers to review, support, and base decisions on.

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