How to Make Video Series

Your goal of putting videos out is to get people interested and to get them coming back for more. Nothing does this better than giving people something worth coming back for. Video series give your viewers something to look forward to. Almost like how you look forward to the day your favorite show comes on tv. That’s how you want your viewers to feel about the content you’re putting out.

Video series are videos that are leaked out to your social media over a period of time that are shared and edited in a similar fashion. Video series can last for as long or as short of a time period as you’d like. The key is to keep them short and easy to understand. Make sure each video has an obvious purpose while integrating your brand and culture. Getting the viewer to know your company and values over time will help establish the stepping stones to gaining their trust.

And don’t put yourself in a box while creating a video series. These videos can be informative, provide tips and tricks, or just for entertainment purposes. They can contain different types of content and topics- just make sure you’re keeping the information exciting, relative, and something that will keep the viewers coming back for more.

Every Video Has A Job To Do

A saying we like to use around here is “Every video has a job to do.” What we mean by this is that there should be clearly defined intent behind each and every video you make. And each video should fit into one of the four stages of the video marketing funnel: Awareness, Consideration, Conversion, and Retention. But one video size does not fit all, so let’s talk about which types of video fit best, or do the best job, for each step of the customer journey.

Read More

Why Your Business Needs a Company Story Video

The primary function of a Company Story video is to build trust with your audience by humanizing your brand. This must be a part of your video marketing strategy whether you’re a newcomer to the market or an already established player.

Read More

Video Production

In-person Event Production

Livestream Production