It’s no secret that creating video content can feel like a vacuum sucking up all your time and money. Having a strategic video content strategy ensures that the content you’re producing has a focused purpose with supported data. Take it from us, this will save you a ton of time and wasted effort.
As a marketer, defining your target audience is a critical task. After all, how can you communicate effectively with your customers if you don’t understand who you’re speaking to? While defining a target audience is essential, it’s also easier said than done, and many agencies struggle with the process.
In this post, we’re going to break down the importance of defining a target audience, and how - exactly - to go about doing it. Let’s dive in.
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