Marketers have known for years now that video is powerful. 83% say video helps them with lead generation, and 87% say it has increased traffic to their website. With so much growth in competition, businesses and entrepreneurs need to focus on creating high-end production, a signature style to attract viewers, and knowing how to get the most out of the video content they create.
Most business owners and content creators know that YouTube is a good place to start with sharing video content they’ve worked on and invested in, but there are other ways to take advantage of this growing medium and repurpose what you’ve already created. This is especially true for business owners and entrepreneurs with longer-form videos and lots of content sitting around. Unshared video content is wasted video content.
So what can you do with the video content you already have?
#1: Share It on Social Media
Social media lets you interact directly with potential like-minded customers on a worldwide scale. It also provides a way to stay ahead of trends and stay connected with the community you’re hoping to reach, which makes it a great outlet for video content.
If you have a great long-form video, cut it into smaller segments and share it on social media. These will function as teasers for your longer video and promote your brand. By cutting up a longer-form video and releasing it on social media, you’re staying active with little work on your own by creating conversation pieces around your brand. You’re able to enhance your legitimacy and industry exposure at very little cost.
For more social media tips check out our blog here.
#2: Put It on Your Website
Place your video on your website landing page. This can increase conversion rates by up to 86%. Using video content adds a personal touch to your website and engages a visitor more than static screen or design. Doing so also increases your SEO for Google ranking, as they are starting to prioritize websites that feature video content more heavily.
#3: Transform It Into Blog Content
Transcribe your video content into a blog article! This is easy to do with software like Rev or Otter.ai. Once you have the audio transcribed, just create subheads, add some images and keywords to rank for SEO, and you’re off and running.
And, that’s only one possibility with blog content. You could also opt to create a textual summary of your video’s points and post it. This is even faster and simplifies the content for your audience. Or, go deep into one topic from the video, diving into the nitty-gritty, and hint at what else the video has to offer.
#4: Create an Email Campaign
It depends on what your long-form video is about, but email is a powerful way of reaching your followers. Video enhances that, especially if it’s conversational. Those people who are subscribed to your email lists care about what you have to say, so if you say it in a video, you’re even more likely to capture the attention of those viewers.
Engaging your audience in this way strengthens the authentic relationship you already have with them and keeps them wanting to open up the content you send.
#5: Create Multiple Videos at Once
With so many avenues and uses for video content, the potential is limitless. Don’t miss out on an opportunity to capture the attention of the people that matter to your business! Creative, high-quality film work is expensive and time-consuming. Why not make the most of the filming and editing process by having your video team create several at once?
Take advantage of the economies of scale and reduce your overall cost by planning ahead for multiple videos at once. Rather than having a film crew come out for 3 days for one video and then 3 days the next month for another, have the team come out once and film for 4 days and get content for both! Fewer overall production days and setup time equates to a lower cost to you and your business!
Alongside the lower overall cost, creating videos in “bulk” like this allows your business to stockpile video to promote across all of the channels discussed in this blog. It’s a win-win!
Video is an essential tool in your marketing arsenal, but it doesn’t have to be overly expensive or labor intensive. Focus on creating long-form videos that appeal to your audience, and then repurpose it in ways that maximize your investment and capture the interest of the audience that matters to you. With so many avenues available, the only limit is your creativity.