For those not in the know, SEO is everything when it comes to getting discovered organically and algorithmically on the internet.
SEO stands for Search Engine Optimization, and if you want your video to be seen, you need to ensure it meets proper SEO standards. Essentially, you want to put your best digital foot forward!
If you want to ensure you are as close to the top of a search as possible, and therefore easy to find for your niche audience, you will need to keep these key factors in mind –
1. High Quality
You must ensure your video is high quality, cohesive, comprehensive, and that it serves your audience.
Don’t worry if you don’t have the best videos out there; that comes with time. Just make sure you are committed to continuing to grow and improve as a videographer and editor. Watch the competition, and make sure you are always adding value to your niche audience.
2. Engaging Thumbnails
The thumbnail is the image your potential audience will see when they scroll past your video. Your goal is to catch their attention to get them to stop scrolling. So make sure your thumbnail does indeed catch the eye.
You can have a single engaging image alone, one with big, bold text that hints at your message, or both. The goal is to alert the person scrolling past to the fact that you have what they want.
Then, of course, you will have to deliver on that promise.
3. A Dedicated Webpage
To maximize your search potential, you need more than just a YouTube channel. YouTube and Google want to see you fully dedicated to serving your audience through a dedicated webpage for your content.
Check out companies like GoDaddy or Squarespace to get started if you haven’t already.
The goal is to let SEO and your audience know that you are adding value to the lives of your potential customers in multiple ways and that they can always direct back to your website for more information and to complete your CTA, or call to action.
4. Keywords Matter
Yep. Just like with Google SEO, YouTube expects you to know how to reach your audience through keyword searches. Your proper keywords address exactly what your audience is searching, and they should be placed in your title, in your caption, and in the description of your thumbnail, as well as in your transcript.
5. Written Content
YouTube expects you to upload a written version of your video. Google will be searching your text for SEO keywords and rank your video accordingly. It also allows your viewers to follow along with your video and jump to sections they want to see based on the written content.
A lot goes into making high-quality video on YouTube and getting ranked well based on your SEO, but these 5 tips to boost your video’s SEO will get you started.
Remember, getting attention and a solid following and customer base takes time and energy; it is at the very least a part-time job. Put in the work, add value to your clients’ lives, and have patience.
You’ll get there, and we can help!