When recruiting for your business, you’ve no doubt experienced how difficult and frustrating it can be to find the right fit for your company. It’s also frustrating to spend so much time and so many resources on an inherently imperfect and one-sided process. The solution may be incorporating video into your recruitment and hiring process.
Video can save your company time, money, and headaches when harnessed for use in attracting and educating potential job candidates, as it will help you attract a larger number of prospects, demonstrate your culture, and can be used again and again. If you’re experiencing recruiting woes like so many companies today, you should consider using video to your advantage.
Widen the Pool
Many of the existing recruiting tools are extremely similar to one other. There’s nothing wrong with simply using text and images to try and recruit from a pool of unknown applicants, but this isn’t the most efficient way to find employees. When you add videos to your job listings, you’ll find that your prospective employees are more engaged, and therefore more likely to share your job listing. In fact, videos are 1200% more likely to be shared by users online than texts or images combined, which is an incredible and meaningful statistic when your goal is to reach the highest number of qualified potential applicants. When your job listings reach a greater number of people, you’ll have a greater chance of finding an employee who perfectly fits both the job description and your company culture.
Showcase Your Culture
Speaking of culture, videos help showcase your work environment, expectations, and the job description far better than plain text and images ever could. Videos can be constructed and edited to give a specific tone and feeling to your prospective employees, so they know what they’re signing up for during the recruitment process.
Text alone can often read as extremely dry, and images usually lack the proper punch and context to bring your greater points across. Videos allow you to showcase the wonderful things about the job in one swoop. You can showcase everyday life and even bring current employees in to discuss their experiences working at the company. Video also allows you, as the employer, to more effectively inform your prospective employees of what the job will entail and what they can expect on their daily routine.
Save Time and Money
The combined advantages of selecting from a wider pool, in addition to showcasing your culture and “pre-screening” your applicants through more thorough understanding of what the work will be like, is liable to save your company precious time and money in the short and long term. Your company will save time in the interviewing process so you can spend more time communicating directly with your applicants and find the best fit quickly and efficiently.
Your entire hiring process can be streamlined simply by using video to increase the range of potential applicants while making them more selective and knowledgeable in the process. Time is money, so any time saved will directly translate to costs saved in the interviewing process.
There are a few different ways to use video in your recruiting process. You can offer testimonials from employees and upper management to tell prospective employees all about what awaits them at your company. You can also give them a formal and thorough job description while visually demonstrating what they’ll be doing daily and what they can expect in terms of feedback and expectations. Even a broader brand film can contribute to the overall impression you want to create for a potential applicant before they even get to the job listing itself.
Videos can be used throughout the entire process, from the first questions about the job to the very final letter of acceptance and onboarding. Video offers a personal touch and helps your new employees feel welcomed and part of the team right off the bat.
If you’re interested in getting started with creating a meaningful, informative, and ultimately attractive video to jump-start your hiring process, reach out to us today to get the conversation started.