Unless you’ve been living under a rock, you are no stranger to Instagram Reels or TikTok. What began as a simple way to get your point across – telling a short story, making a cute memory, or getting a laugh – has now become an absolute must-do if you are interested in getting any attention at all. Videos were once the wave of the future. Now they are the all-encompassing present. And if you want attention, it is imperative that you begin leveraging short-form videos now.
Video has been a part of advertisements and branding for decades, but this latest version of the video, called short-form video, is a whole new ball game. Short-form video is the type you once saw on Instagram Stories, but now have their own home on Instagram Reels, designed especially for short-form video. TikTok has built an empire around short-form videos alone. YouTube is getting in on the action with their new section, Shorts, and even Netflix has created space for short-form video users who want a laugh.
Short-form video is any video that is 2 minutes and 30 seconds or shorter on average.
Short-Form Video Benefits for Businesses
Today, if you want to tell your story, you must have a version of it in a short-form video. Any marketer worth their reputation is going to tell you to get in on short-form video. Why?
- It is on-trend
If there is one thing a business needs to be, it is with the times. You may not always be on the cutting edge, but at the very least you have to have your finger on the pulse of modern culture, especially for your target audience. If you are speaking to those under 30, you better be on TikTok.
- It caters to short attention spans
A myriad of factors have contributed to the increasingly shorter attention spans of people across the globe today, and social media is one of them. Fighting it is pointless. We just have to work with it, and even play to it. Making a short-form video allows you to do just that.
- It is memorable
You’ve heard the statistic that people stop listening after a few minutes? It has been proven time and again. The shorter the video, the more memorable it is. As an added bonus, when you are pressed to compress your message into such a short span of time, you are more likely to build in a ton of valuable content.
- It can be transformed and reshaped multiple times
One of the benefits many people don’t realize come from the short-form video is that you can cut a larger video into smaller excerpts, and then you can cut, again and again, sending different versions of the same overarching message to your audience, so your exposure is multiplied exponentially.
- It is easy to disseminate
Social media has made it easy to share and reshare short-form video across platforms, so once you get in on the game, your TikTok video can be shared on your Instagram Reels and over to Facebook, and so on, until you are virtually everywhere.
Types of Short-Form Video
Short-form videos can be used for a variety of purposes, and all of them are valid reasons to begin today. The most common application is simply to get your brand story and messaging in front of your audience, but it can be helpful in other ways for businesses as well.
- Announce a new product with a teaser
- Introduce a challenge to bring your audience together (think ice bucket)
- Bring your audience “behind-the-scenes”
- Explain a product or service
- Answer FAQs
- Tease Upcoming Events
- Recap Past Events
And more! If you can imagine it, you can put it into a short-form video and get it in front of your targeted audience.
Reach out to AJI Today!
Trying to create a video – short-form or otherwise – can feel daunting! Our team here at AJI is here to make the process easy and create videos that make a meaningful impact on your business. We look forward to hearing from you!