How to Engage Your Audience

So you’re finally ready to post that video you’ve been working so hard on to your social media platforms. The last thing you want is for your viewers to keep scrolling and leave all your hard work in the virtual-dust behind them.

It’s one thing to get your audience to watch your video, it’s another to get them to engage with your video. So what is social engagement? Social engagement measures the number of likes, comments, reposts, or shares a social post has. When your post gets engagement, it opens up a door of communication to your audience. If you’re posting your video to LinkedIn, Facebook, Instagram, YouTube or any other social platform – the comment section can and should be your best friend. This is where you can have direct communication with your viewers and potential customers.

Engage Your Audience

In order to get your audience to engage, you have to give them something worth engaging with! The quality of your content is important for this reason. Use the comment section to further build a relationship with them. Here are a couple of examples:

If you notice you’re not getting a lot of interaction organically, you can try to ask the viewers a question in your caption to get the conversation started.
Like or reply to every comment that is left and notice the people who comment frequently.
If someone tagged someone else on your post, you can jump in on the discussion they’re already having.

However, engaging your audience doesn’t always have to be done through direct communication. If you’re writing a blog or are posting to your website, try to link to other videos or pages on your site to get the viewer to dive deeper into your content.

If you’re engaging the viewer successfully, it should pull them in enough for them to keep coming back. With quality content over a period of time, they may give you a repost, or a follow, or even better- they’ll reach out directly to discuss the content you’re producing which will garnish you the opportunity to build a relationship and trust.

Every engagement opportunity is crucial because it’s ultimately what helps you build your company and your brand.