Why Every Business Should Have a Video on Their Website in 2023

From showcasing your brand’s products and services to building overall brand awareness and trust, video has evolved to become an essential tool for businesses looking to stay ahead of the curve in today’s digital age. At this point, video is so much more than an add-on. Video is a fundamental necessity for organizations that want to stand out in a crowded marketplace.

One area in particular where we often see businesses falling behind is in the use of video on their websites. In 2023, having one on your website is no longer a luxury – it’s a necessity. 

Here are a few reasons why featuring a video on your brand’s website is so valuable: 

Videos Increase Engagement 

In a world where our attention spans are shorter than ever, a well-produced video can be the key to capturing the attention of your target audience. Not only will it keep visitors on your site for longer, but it will also increase the chances that they will do what you want them to do, whether that’s making a purchase, signing up for a newsletter, or requesting more information.

Videos Make the Complex Simple

If you are trying to explain a complex product or service, or just simply want to convey your company’s mission and values effectively, a video can be a great way to do so. Not only are they more engaging than text-based content, but they also allow you to use visuals, audio, and other elements to make your message more easily digestible.

Videos Boost SEO

Search engines like Google and Bing are constantly evolving and placing more emphasis on video content. Having one on your website can help you rank higher in search results, which can drive more traffic to your site and ultimately lead to more conversions.

Video Helps You Stand Out 

In today’s crowded online marketplace, it can be challenging to make your business stand out. A well-produced video can help you do just that, by showcasing your businesses’ unique selling points and differentiating you from your competitors. In combination with its ability to capture the attention of your audience, and the level of personality that can be showcased in a produced video, a great one will help your company stand out from the competition in a whole new way. 

Get Started

In 2023, placing a video on your brand’s website is no longer a bonus – it’s an absolute must-have for companies looking to grow.

If you’re not using them to promote your business in 2023, you’re missing out on a massive opportunity to connect with your audience, drive growth, and stay ahead of the curve. 
Not sure where to start? We’d love to help you along the way. At AJI Media, we’re a team of video production professionals that can take your idea from concept to distribution – including a killer video for your site’s homepage! Visit our website to learn more and get started.

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