Strategic Storytelling and Film Production

REAL STORIES.
REAL RESULTS.

Let's Craft Your Story
Let's craft your story

Why Story?

Stories resonate

Stories are the heartbeat of human connection. They bypass our logical defenses and speak directly to our hearts, creating moments of genuine understanding that stay with us long after they're shared. When a story truly resonates, it doesn't just communicate – it transforms. Through our science-backed storytelling process, we intentionally craft brand stories designed to change perceptions and drive results.

Why Story?

Results matter

Stories create an emotional bond and reach depths that a fact-based marketing video never could. In a world drowning in data and corporate speak, a well-crafted story cuts through, builds trust, and inspires people to take action. We uncover what makes your brand truly unique and create content that inspires your audience to feel something so they will do something.

crafted to inspire.
built to last.

From brand stories to commercials and social campaigns, we create powerful narratives that inspire today and leave a legacy for tomorrow.

We crafted this dynamic 60-second commercial for Medical Guardian’s national CBS-sponsored broadcast campaign. The piece highlighted empowerment and independence for aging adults, blending respect and subtle humor to resonate with their target audience. 
 
From scriptwriting and casting to filming and post-production—Our full-service approach helped Medical Guardian significantly boost visibility and sales. The commercial was directly attributed to one of the highest sales days in the company’s 20-year history, underscoring the impact of our strategic approach.
To celebrate BDP’s 50th anniversary, we set out to tell a story that was as inspiring as it was personal. From the humble beginnings of one man’s vision through the early challenges of balancing family and business to becoming a global logistics powerhouse. 
 
Our goal was to highlight BDP’s global impact through the eyes of its people and tell the story of a company with a unique culture that has endured to create an extended family around the world. We drew footage from BDP’s global community, adding a genuine touch that captures the true essence of their shared journey.
 
We crafted this brand film to celebrate the groundbreaking work happening at Penn Medicine and offer viewers a behind-the-scenes look at the Structural Biology Center’s cutting-edge labs and state-of-the-art electron microscope. 
 
Our approach was to simplify complex topics, making them accessible and inspiring to a wide audience. Through artful visuals and genuine interviews, we conveyed the purpose driving their efforts and the positive ripple effect their work has on science and humanity. 

Not the same old story

We get it. Storytelling has become a buzzword in recent years. We’re storytellers, you’re a storyteller — everyone is a storyteller. The truth is, not everyone can tell the type of story that moves people to action.
 
It’s about more than recounting an event. It’s about deeply understanding the science of story and using that perspective to craft narratives that transport people into another world and change their beliefs.
 
At AJI Media, we believe that behind every mission-driven organization are powerful stories waiting to be told—stories that can inspire action, build community, and create lasting change.
 
At a time when attention spans are at an all-time low, a well-told story gives you the best chance to break through the noise and transform your mission into a movement.

OUR science-BACKED PROCESS

We harness the science of storytelling, a proven process embraced by the world’s biggest brands, to deliver impactful and consistent outcomes.

01. FOCUS

Discover

We get to know you. What you stand for, what you’re up against, and what your audience needs to know, feel, or do.

Clarify

We determine what kind of story best aligns with your goals using seven tried-and-true storytelling archetypes.

Explore

We conduct broad Storyfinding to deeply understand the story space and uncover what makes your brand truly unique.

02. PLAN

Keywords

We define the objective of your story through a series of five Keywords that serve as a filter for creative development.

Characters

People are the emotional backbone of any story, so we identify the strongest characters to feature in your film.

Storyboards

Storyboards help visualize the plot points and places we will use to capture the imagination of your audience.

03. CREATE

Film

With clear objectives in place, we artfully capture the essence of your brand through a story-first filmmaking process.

Edit

We take your audience on an emotional journey, weaving an impactful narrative through pacing, color, and sound design.

Launch

We collaborate with your marketing team to help you strategically amplify your story across all distribution platforms.

brands who’ve loved our work

It was more than just filming and editing. They worked with us from the very beginning on strategy and concepts all the way through to distribution. These are all things that we could have never done in-house.
Kristine Sinisi
Kristine SinisiWiss
We can come to them with any project from a small video to grand-scale production, and know that they’re going to support us throughout the process and keep things true to our brand.
Mischa Kregstein
Mischa KregsteinMedical Guardian
Not only did we receive a well-thought-out strategic plan, but the execution and delivery were superior. We shared the film internally to a group of more than 800 people and we were all just blown away.
Yvonne Wright
Yvonne WrightSpark Therapeutics

working with aji media was a game changer

It was more than just filming and editing. They worked with us from the very beginning on strategy and concepts all the way through to distribution. These are all things that we could have never done in-house.

Kristine Sinisi

Wiss

AJI MEDIA is like an extension of our team

We can come to them with any project from a small video to grand-scale production, and know that they’re going to support us throughout the process and keep things true to our brand.

Mischa Kregstein

Medical Guardian

We were all
just blown
away!

Not only did we receive a well-thought-out strategic plan, but the execution and delivery were superior. We shared the film internally to a group of more than 800 people and we were all just blown away.

yvonne Wright

Spark Therapeutics

crafted to

inspire unite Transform succeed

Crafted to inspire unite Transform succeed

Who we are

We are a passionate team of designers, filmmakers, and strategic thinkers who share a common desire to use the power of storytelling to make a meaningful difference in the world.

What we do

We work hard, dream big, and care deeply. Through the art of visual storytelling, we transform business objectives into emotional journeys that move people to act.

Why we do it

We believe every story has the potential to create lasting impact, and we pursue that potential relentlessly, pushing creative boundaries until we’ve accomplished something truly extraordinary.

Who we help

We’re drawn to organizations that dare to make a difference through environmental action, social causes, workplace culture, or community engagement. We’re inspired by those who lead with empathy, embrace authenticity, and genuinely care—those who choose real stories over corporate jargon and meaningful connections over shallow sales tactics. 

Our Impact

Our work has helped raise over one million dollars for melanoma research at Penn Medicine, driven Medical Guardian to reach more than 615,000 members through one of their highest-performing commercials ever, and transformed how Susquehanna International Group attracts top talent through their most successful recruitment film to date.

let's craft your story

let's craft
your story

Schedule a free 30-minute narrative strategy session and discover how we can elevate your mission through the power of strategic storytelling.

During our conversation, we will:

· Understand your mission and unique challenges
· Explore how strategic storytelling can amplify your impact
· Determine if our storytelling approach aligns with your goals

Getting started is simple:

1. Fill out our contact form
2. Schedule your session
3. Come ready to tell us about your story – we’ll guide the conversation

Schedule Your Free Strategy Session
SCHEDULE YOUR FREE STRATEGY SESSION

AMBITIOUS IDEAS | ICONIC EXPERIENCES