Convert engaged, qualified prospects into a buying customers.
A product video is meant to showcase the best features and benefits of your product or service. These videos help shore up any questions your audience may have and let them know you are the perfect fit for their needs. Unlike static images, product videos are dynamic. They allow you to highlight the quality, benefits, and features of your product in a more realistic way than simple images. And they do so right at the potential point of purchase, which gives potential customers the confidence to make a purchasing decision.
Product videos give your marketing a big advantage over static images. While images play a key role in content marketing, they have become so mainstream and common that they don’t hold our attention spans which are shorter than ever before. People want to be entertained, inspired, or educated. At AJI Media, we will help you plan and produce a product video strategy that aligns with your marketing goals. Let’s turn your next prospect into a delighted customer.
It should make sense to someone who's never used it before
Focus on how your product or service solves a problem
Between 30 and 60 seconds is usually the sweet spot
Product images are everywhere. Images of products are found in mailing list emails, pop-up ads, online store product descriptions, and in all types of social media. While images play a key role in content marketing, they have become so mainstream and common that they don’t hold our attention spans which are shorter than ever before. People want to be entertained, inspired, or educated. Your content marketing needs an advantage that will set you apart. Product videos from AJI Media are that advantage to convert an engaged, qualified prospect into a buying customer.
Product videos are product descriptions in the form of a video. Through product video, you catch the attention of viewers, inform them about your products, and convert them into repeat customers loyal to your brand.
Unlike static images, a product video is dynamic. It allows you to showcase to viewers the quality, benefits, and features of your product in a more realistic way than simple images. And it does so right at the potential point of purchase. AJI Media has deep expertise in creating product videos that will be remembered and shared and will create emotional connections with viewers.
Product video also builds engagement and trust between you and your customers. 96% of potential customers feel that videos made their decision to purchase online much easier. When you work with AJI Media, our broad experience in many types of video production enables us to create product video that empowers viewers to make a buying decision that they believe in and will recommend to others.
To make the most effective use of product video as part of your marketing strategy, you need a media production company with not only expertise but one that will work with you to understand the needs of your business. At AJI Media, we believe that video production is an investment that brings you a valuable return. We follow these three foundational steps in our video production process:
Engage your audience: The first step is engagement. It’s not enough to capture the prospective customer’s attention, your content marketing must captivate them to keep them engaged and instill a curiosity to learn more about your products. Visuals create a first impression, and expertly produced video from AJI Media can create a first impression of your product that is exciting and enticing.
Tell a story: People love stories. Stories connect, educate, entertain, and motivate. Good stories sell products. In content marketing, the video will turn static product descriptions into a dynamic showcase for your company’s brand and products. We will partner with you to tell this story in a compelling, dynamic way.
Move the audience to action: Product videos can make it easier for customers to imagine using, enjoying, and owning your product. AJI Media will be an integral part of your marketing strategy. We will use video to attract, inform, and encourage customers to purchase your product, converting visitors into repeat customers.
Product video gives your content marketing a dynamic advantage beyond static images. We will partner with you to plan and produce a product video strategy that aligns with your marketing goals. We have the expertise to help engage viewers, tell the story of your product and brand in a compelling way, and convert viewers into brand-loyal repeat customers who will be one of your strongest organic marketing assets. Turn your next visitor into a delighted customer.
We’re not a group of wannabe filmmakers looking to turn your video into our next art project. We understand you need a product video that will not only look great, but help you convert prospects into happy customers. Unlike most video production companies who just film and edit your video, we provide a full-service solution that includes video strategy, creative production, and a targeted distribution plan.
