How to Use Livestream Production to Your Organization’s Advantage

Over the life of AJI Media, we’ve seen over and over how livestream production can be a game-changer for organizations of all kinds. In today’s digital age, it’s becoming increasingly important to engage with your audience in real-time, and live streaming offers a perfect platform to do just that.

Live stream technology has come a long way in the past few decades. Where in-person events were once the best (and often the only) way to reach the masses, now doing so can be as simple as setting up a phone or computer for a simplistic livestream solution.

Depending on the type of event and the scale you’re hoping for, there are several levels of how sophisticated your livestream production may be. Regardless of the level of production you’re aiming for, there are several advantages and challenges you may face with any kind of live stream setup.  


Some of the most beneficial reasons to incorporate live stream into your video strategy include: 

  1. Engaging a Larger Audience

Firstly, live streaming allows you to reach a much wider audience than you would with a physical event. Anyone with an internet connection can tune in, no matter where they are in the world. This means you can connect with potential customers, clients, or partners that you may not have been able to reach before.

Beyond the initial presentation, live streams can even be used as clips for social media content or a webinar style resource for your audience after the fact. No matter who your audience is or how they’d prefer to experience your livestream event, this method of connecting with your audience allows you to meet them where they are.

  1. Making the Most of Your Budget

Secondly, live streaming is incredibly cost-effective. Physical events require a lot of resources, from renting a venue to providing food and drinks. With live streaming, you can eliminate many of these costs, making it a much more budget-friendly option. 

Also, as mentioned above, livestream events can stretch far beyond just the live event itself. This allows your budget to go even further and to get the most value out of your event budget as possible.

  1. Showcasing Your Thought Leadership

Finally, live streaming provides an opportunity for businesses to showcase their expertise and thought leadership. By hosting a live event on a particular topic, you can position your business as an authority in your industry, and provide valuable insights to your audience.


While there are many benefits to live streaming, there are also some challenges that businesses need to be aware of when planning their live stream event, or when they are considering adding livestream to an in-person event: 

  1. Preparing the Technology

The technology required for a high-level livestream event can be complex, and it’s important to ensure that everything is set up correctly before the event. This includes testing the internet connection, cameras, microphones, and other equipment to ensure everything is working as it should. This doesn’t have to be a negative thing when you’re preparing for a livestream as long as you have an in-house team that is familiar with the technical side of things or you decide to hire a livestream production crew to handle the details. 

  1. Supporting Comfortability on Camera 

It’s also important to ensure that your speakers or presenters are comfortable with the format of a livestream presentation. Live streaming can be intimidating for those who are not used to it, and it’s important to provide training and support to ensure that everyone feels confident before the event.

In some instances, this may mean creating a script or plan for what each person will say, and in some cases the way to make your presenters feel more at ease is to allow for spontaneity and to build in room for audience participation. Know your team and ensure that everyone feels comfortable – you’ll notice the difference in the final product! 

Connect In Real Time

Despite the challenges, the benefits of live streaming far outweigh the difficulties for most businesses and organizations. No matter what industry or niche you operate within, live streaming provides a unique opportunity to connect with your audience in real-time and showcase their expertise. 

For the audience, live streaming provides a more engaging and interactive experience than traditional methods of communication. Rather than communicating with a business via social media or on a website, live streaming provides the opportunity to engage with real people and build a relationship rather than simply an awareness. 

One of the main benefits of live streaming for the audience is the ability to participate in real-time. This means that they can ask questions, provide feedback, and interact with the speaker in a way that would not be possible with a pre-recorded video. This level of engagement can help to build trust and credibility with the audience, which can ultimately lead to increased brand loyalty and sales.

Live streaming also provides a more personalized experience for the audience. By tuning in to a live event, they can feel like they are a part of something special, and they can connect with the speaker on a more personal level. This can help to foster a sense of community around your brand or organization, which ultimately leads to having passionate and engaged audiences. 

Boost Your Business with Livestream 

Live streaming is an incredibly powerful tool for businesses and organizations. It allows you to reach a wider audience, showcase your expertise, and engage with your audience in a more personal and interactive way. While there are some challenges to overcome, the benefits far outweigh the difficulties. If you’re looking to take your business to the next level, then live streaming is definitely something to consider. And with the right team of experts behind you, you can be confident that your event will run smoothly from start to finish.

Learn more about producing high quality live stream presentations and partner with our team of experts at AJI Media on our website at:

7 Steps To Your First Business Video

Maybe you’re not sure where to begin. Should your initial toe dip in the proverbial video pool be a product demo, a training video, a corporate announcement? What should your budget be? You likely have more questions than answers at this point, but follow these steps to start on your way to your first video. 

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