PROOF OF WORKPROOF OF IMPACT
A private look at selected projects built to move audiences, shift perception, and deliver business outcomes.
01 | Penn Medicine
Penn Lung Rescue
DIRECTOR'S CUT
This film translates the life-saving work of Penn Medicine’s Lung Rescue program into a profoundly human story of hope, offering viewers an intimate look at their “never fail to rescue” philosophy in action.
To tell that story, we grounded the program’s clinical innovation in one patient’s 90-day fight for survival. Through her journey, we revealed what’s truly at stake: a mother restored to her child, a teacher to her classroom, a life reclaimed. This director’s cut is described as the unfiltered expression of that journey.02 | Susquehanna
Recruiting Campaign
TALENT CAMPAIGN
Susquehanna needed to attract the world’s most brilliant minds. Our strategy was not to sell a career, but to validate a pursuit. We developed a multi-channel recruiting campaign that positioned the firm as the ultimate testbed for discovery.
Tony Yang’s film served as the centerpiece of the initiative. The story moved beyond facts and figures to focus on the raw pursuit of intelligence, speaking directly to the researcher’s relentless curiosity. It proves that for the right person, the problem itself is the reward.03 | Medical Guardian
National Campaign
Brand CAMPAIGN
How do you sell safety without selling fear? We changed the story by architecting an entire world for Medical Guardian’s national campaign. By conceptualizing and building “The Guardian Hub,” we reimagined safety as modern and empowering, shifting the narrative from vulnerability to vitality.
Building on a partnership that had already shattered company sales records, we handled the entire pipeline, from script and set design through filming and final post. The campaign is framed as more than a commercial; it was a brand evolution that repositioned Medical Guardian as the hero in their customers’ independent lives.STORIESBUILT TOPERFORM
Whether the goal is awareness, recruitment, trust, or transformation, AJI Media builds the story around the outcome.