The power of a brand can be defined by its ability to connect with customers. Outside of face-to-face interaction, the most universal and effective medium we have for building connections is video. Every second of a customer interaction is critical, and video-based messaging will always be more engaging and appealing for the modern consumer than plain text or static images.
AJI has been in the business for a long time and witnessed the evolution of video as a brand messaging medium. What’s become abundantly clear is that companies that can effectively communicate their mission and their values through a brand story film stand the best chance of creating meaningful and lasting impressions with customers. That’s why company story videos are such powerful tools when done right.
Every company is fundamentally about people. No matter the size or industry, business is done by everyday people working together to make it happen.
Company story videos bring the stories of its people to life in a way that coalesces into the greater vision of the company itself. Typically, a brand story video will include founders, executives, and team members talking testimonial-style about what their company is all about. It’s a tactic that has been proven to be effective for building trust – customers want to see real people they can see, hear, and relate to.
A brand story video may also feature footage of your workspace, business operations or products in action. Above all, every piece of content that is included in the video should be in service of a narrative that is clear, informative, and meaningful. AJI’s experienced video producers can help you craft a narrative that will create an up close and personal connection with your viewers.
When a customer clicks on a video link to your company story video, they are expecting a message that is both compelling and relevant to them – otherwise, they’ll tune out. Here are the ways that AJI will ensure that your brand film hits all the right notes.